What is the difference between a Mortgage Lender vs. a Mortgage Planner?
The majority of today’s mortgage lenders advertise to the general public with a three prong sales pitch including:
1. The loan products offered
2. The rates and fees charged
3. The promise to close the loan
Although these might seem like important services, they are simply the basic standards of mortgage lending. An equivalent advertisement would be like a grocery store urging you to buy products at their store because not only do they offer a large variety of food, but they will also scan your items at the register and bag your purchases. These are the basic standards of service. You can expect this lowest common denominator of mortgage services offered in such advertising from a mortgage lender.
A mortgage planner, however, exceeds common service levels by providing consultative assistance both before and after the loan is obtained. The role of the mortgage planner is to educate the borrower on loan programs that are appropriate to achieve long-term financial goals. Together, the mortgage planner and the borrower determine the appropriate mortgage for the situation. Once the loan is closed, the mortgage planner continues the consultative role by monitoring the market, reviewing and updating the borrower’s financial goals, and assisting in debt management.
Obtainining a Lake Tahoe mortgage entails much more than finding the lowest interest rate. To get the right mortgage to meet your financial goals, seek advice from a professional Mortgage Planner. For more information, call Marc today. |
