Protect Your Privacy
The credit bureaus have found a way to increase their revenues at your expense….and without your permission. These ‘trigger leads’ include name, address, phone numbers (including unlisted),credit score, current debt and debt history, property information, age, gender and estimated income.
They are marketing your personal, confidential information to competing creditors and making millions. Your privacy is being sold, not just once, but over and over again. The lenders that have purchased these leads at a premium will then do everything they can to recoup their investment and turn a hefty profit. Often, bait and switch tactics are being used to lure clients away from their reputable lender.
From one such website that offers these names: Mortgage Trigger Leads are hard inquiries into a person’s credit report generated daily. These consumers have just had their credit checked within the past 24 hours, specifically for a mortgage loan approval. Simply give them a better offer and watch your closing ratios go through the roof.
As a consumer, it is your right to shop for the best service and price for a product, but this should be when and how you want to shop. These unsolicited marketing tactics are a nuisance and intrusive. Take your privacy back and refuse to be a part of this system.
At this time the practice of generating and selling these lists is allowed by the law. If you would like complain about this or have been targeted after opting out, you can contact the Federal Communications Commission (www.fcc.gov) or your state Attorney General's Office. These agencies will investigate reported violations. In most cases, an agency's primary source of information is complaints from the public.
If you would like more information, or if you have any questions, contact Marc at our Incline Village, NV office. |
